No Nonsense Real Estate
Seller’s Guide



Yes, that’s right, we actually take the time to ensure you understand your Real Estate Market prior to ever finalizing a price point.


Yes you read that right, we will provide you real insight from a buyers perspective and make sure each of these items gets addressed prior to ever listing your home.
We call it getting your home “No Nonsense Listing Ready.” We will make sure there is nothing a buyer will be able to use against you. This is an invaluable asset to our Sellers.




Just like a first date, you want to make the best possible impression you can. Our goal is to ensure your home makes the best first impression possible to every buyer who previews it. To do so, we will complete a detailed visual inspection of the exterior and interior of your home. We will identify all items, which may impact your home’s value and make recommendations on how to address them.
Not only do we want to ensure a buyer has nothing to use against you, but we are also preparing your home for a home inspection. If we can address all issues up front, your home has the best shot to pass an inspection with minimal to no issues. Trust us, this is priceless as buyers are known to cancel deals due to very minor inspection issues simply due to their lack of knowledge. Lets do our best to avoid this every happening.


• Identifying cost effective improvements – repainting a wall or professionally cleaning the floors for example
• Decluttering of furnishings/accessories – we want all spaces to appear as large as possible
• Professional Home Staging Services – we work with some of the best and this can really boost the home’s appeal
• Removal of family photos – to help buyers connect with the home
• Improvements to landscaping – it’s the first impression!


Once we have completed the Visual Inspection, we will provide you with a detailed “Easy to Understand” Market Valuation specific to your home. This will include all recent and historical sales of actual comparable homes which will provide real insight into your home's value. We will even offer you the ability to preview Actual Active Listings, which are your competition, to show you how your home compares.
Know that you will be educated, we will review our pricing recommendation. Remember, the final decision on price is yours. If your expectations are unrealistic we will respectfully inform you as we are No Nonsense. The last thing you ever want as a Seller is your home sitting on the market with no activity as it’s overpriced. Trust us, we have broken many sales price records, if you allow us, we hope to break another for you.


Before we can completely finalize the list price of your home, we will provide you with a clear understanding of what you can expect to receive at closing for the proposed list price. We will never finalize a listing agreement until we have walked you through all the figures to ensure you are comfortable with the bottom line numbers.
No Nonsense Real Estate will always ensure you are educated to make the best decision for you and your family.


Once we have agreed on a list price and executed the listing agreement between yourself and No Nonsense Real Estate, we will immediately initiate our proven No Nonsense marketing of your home. As we treat each home as if it was our own, we hold ourselves to our own very high expectations.


We Provide Professional Interior and Exterior Photos of Your Home including Aerials
We are not photographers and we feel it would never do your home justice to have a Realtor take photos. As many buyers are searching for homes via the internet, we want to go the extra mile with High-Resolution Photos to really make your home visually stand out vs your competition. These Photos will be displayed and associated with each and ever exposure of your home.



We feel video is such a powerful medium that will provide prospective buyers true insight into your home and allow them to understand the flow. We want them to experience your home from the inside out as if they were walking it in person. This video will be displayed and associated with each and every exposure of your home.


Each and every piece of marketing material is custom created for your home & will utilize the very best state of the art technology. Once we have a professional property video & our professional photos and taken, we market each home in the following ways:
Professionally Designed Property Flyers
These will be sent out to every local real estate agent, to active home buyers and even out of state realtors in specific markets where our area is in demand
Displayed in the “Featured Properties” section of our No Nonsense Real Estate Website
Our site takes advantage of the latest web technologies such as SEO, which drives traffic to our site from active buyers and realtors.


We are directly affiliated with these sites, which ensures Active Buyers are being exposed to your Home via the Internet.
No Nonsense Real Estate For Sale Sign Installed at your home
Our signs are not generic. They are eye-catching and draw attention. With buyers driving around searching for homes for sale, our signs will catch their eye.
No Nonsense Non-traditional Open Houses
Open houses can be effective if done right. Unlike many, we do not just have an agent sit in your home and hope buyers will stop by. We conduct Broker Open houses, providing immediate exposure to local realtors who are currently working with buyers in the market for a home like yours.
We even host “unique” events, such as cocktail mixers at our clients home, inviting specific realtors and potential buyers.


• Your property will be presented to each of these affiliates, which currently are located throughout the country and even internationally in markets such as Australia, United Kingdom, Germany, Spain and many more, who are taking advantage of U.S. home prices and their favorable currency exchanges.
• No Nonsense Real Estate hosts VIP bus tours for international buyers which allows further exposure of every one of our listings.
At the end of the day like our company lowdown states, we will work harder than anyone to not just meet your expectations but hopefully exceed them. So we look forward to working with you and breaking another sales price record.





T. Chooger ★★★★★
Cape Coral
Chris has been our realtor for the past 5 years and we could not be more impressed with his service. Chris has helped us through the sale and purchase of 2 separate homes and completely astonished us with his marketing strategies that resulted in the sale of each of our homes in under a week and for a higher amount than we had hoped. From start to finish, he made sure every detail of each transaction went as smoothly as possible. Even when we ran into obstacles due to the homes we purchased being foreclosures, Chris really went to bat for us ensuring we got the house we wanted both times! I would never work with any other realtor after being spoiled by the best.





Morgan R. ★★★★★
SW Florida
In 2013 Chris sold our home, for top dollar, in less than a week on the market. Today we closed on the sale of a second home which was only on the market for TWO DAYS before multiple offers were received! To say that we have been impressed is an understatement. We are now working with Chris to find our forever home and his professional insight is invaluable. Chris stands behind everything that he preaches about the No Nonsense approach; he answers his own phone, day or night, he returns calls & emails almost instantaneously, and he tells you what you need to hear even when you may not want to hear it. 99% of the time if we had a question Chris knew the answer, but if he didn't he found out for us right away. We followed his lead and got the results that he guaranteed us. We are grateful to have hit the "Real Estate Professional" jackpot with Chris. We would (and have) gladly refer Chris to anyone in the market for a true professional with a solid reputation. His results speak for themselves, but his satisfied clients are happy to chime in, too!





Bart ★★★★★
Fort Myers
Finally a real estate company that sets themselves apart from the rest. “No Nonsense Real Estate”, of course everybody can select a catchy name for their company but this was no gimmick, it actually represented 100% of the services offered by Chris Cioffi and Co. The way it works at “No Nonsense Real Estate” is that after your first contact with “No Nonsense Real Estate”, Chris and his team start with an in-depth evaluation of your property, location and amenities. After the evaluation is completed “No Nonsense Real Estate” tells you straight up what the advantages and disadvantages are of your property and what can be done to make this property more marketable. An honest evaluation with no empty promises just to get your business. Based on the analysis “No Nonsense Real Estate” lays out a comprehensive classic and social media marketing plan consisting of a detailed description of your property, a comprehensive photoshoot and a 4K drone video of the inside and outside of the property and its surroundings. Chris at “No Nonsense Real Estate” is an amazing tenacious advocate for his clients has tremendous patience with prospective buyers and uses the latest technology during the transaction process. Where conventional (old fashioned) real-estate agents still let you print, scan, e-mail or use a fax machine (whhhhuuuu?) to send documents back and forward, at “No Nonsense Real Estate” it’s all electronic and can be done from any location worldwide. “No Nonsense” Real Estate Chris lives up to their company name, 100% and sold our property at a price far above comparable properties in the area. So if you want to sell or buy a property “No Nonsense Real Estate” is what you need.





Anonymous ★★★★★
North Fort Myers
We have worked with Chris since 2013; he sold two (2) homes for my husband and I and now has found us our forever home. Chris was patient as we viewed and researched nearly fifty (50) properties. While we were getting discouraged, Chris was confident that we were going to find "the one" and not have to settle. Chris worked diligently to do research on each and every property that we were interested in, as he treats his clients like family and didn't want us to make a bad investment, nor be stuck in a money pit. After nearly a year of looking Chris texted one evening and said that he had found our dream home. We viewed it the very next morning and were under contract within 24 hours AND well under list price! Chris ensured that we got the best deal possible, answered any and all questions, and was there for every single step of the process (including educating our lender on tax matters in Lee County to ensure that we weren't overpaying in escrow or at closing!). Without a doubt Chris and the No Nonsense Team are one of a kind in this industry. We couldn't have made a better choice in a realtor and without hesitation recommend Chris if you're buying or selling.